OUR COURSES
Wherever you are in your career - and wherever you’re trying to get to - our courses will help you build the skills you need to thrive.
STARTING
OUT?
For early—career practitioners, and those newer to agency.
STEPPING
UP?
For established practitioners who manage accounts and oversee others
LEADING
THE CHARGE?
For emerging leaders who direct people and accounts and support with new business.
MASTERING THE JUGGLE
Essential life skills for agency practitioners
Juggling is part of every job - but none more so than in an agency. We work in a fast-paced world, with multiple clients, matrixed teams, and many moving parts.
Mastering the Juggle helps make sense of the agency dynamic, and shares practical tools to help manage your time, your tasks, and your mindset - essential learning for those newer to agency.
A half-day workshop suitable for Account Executives, Coordinators, Assistants, and those newer to agency
YOU’LL LEARN:
How to manage workload
How to manage up
Resilience and empowerment
PRO ACCOUNT MANAGEMENT
How to master the moving parts of an AM role
Stepping up to Account Manager is a big transition, that comes with many new challenges. From managing difficult client conversations and establishing your own people management style, to finding the headspace to think strategically - and all at the incredibly fast pace of agency life.
This workshop shares tried and tested tools from the front line, that are essential for every Account Manager.
A full day workshop suitable for Account Managers and Senior Account Executives.
YOU’LL LEARN:
Account management fundamentals
How to build client relationships
How to delegate
How to give and receive feedback
THE ART OF CLIENT RELATIONS
How to build and keep relationships that count
What’s the secret to retaining and growing our clients? Some people would say results. But the smartest client managers know that while great work is crucial to client success, it’s our relationships that matter when it comes to the crunch.
This workshop shares practical tools to build connections with our clients, and win and keep their trust - even in challenging times.
A full-day workshop suitable for Account Directors, Account Managers, and Senior Account Executives.
YOU’LL LEARN:
How to build relationships
How to negotiate and influence
How to resolve conflict
THE STRATEGY MASTERCLASS
How to elevate strategic and creative thinking
Struggle to find the headspace to get strategic in your hectic day to day? Have your client proposals been losing their spark? Or are you passionate about strategy, and keen to hone your skills?
The Strategy Masterclass shares a proven framework for strategic planning that will take your thinking and creative problem-solving the next level.
A full-day workshop suitable for Account Directors, Account Managers, and Senior Account Executives.
YOU’LL LEARN:
How to interrogate a brief
How to build a strategy
How to find the ‘big idea’
WELCOME TO LEADERSHIP
How to lead a high-performing team
It’s the natural order of things: once we reach a certain level of technical skill, we’re given the responsibility of managing and leading others - something that requires an entirely different set of skills.
Welcome to Leadership equips leaders with the skills they need to foster a high-performing happy team - including how to adapt your leadership style, set expectations, and have the “courageous conversations” ever leader needs to have.
A full-day workshop suitable for Senior Account Directors, Account Directors, and Senior Account Managers.
YOU’LL LEARN:
How to drive high-performance
How to adapt your leadership style
How to have “courageous conversations”
THE BUSINESS OF AGENCY
How agencies make (and lose) money
Where does this revenue target come from? Do I have a business case to hire another staff member? What does commercial success look like for my agency and how do I need to contribute?
The Business of Agency helps emerging agency leaders build commercial acumen, and better understand the rationale behind high-level decisions and objectives.
A full-day workshop suitable for Senior Account Directors, Account Directors, and Senior Account Managers, and Senior Account Executives.
YOU’LL LEARN:
The agency business model
How to resource plan
Common commercial challenges (and how to troubleshoot them)
WINNING WITH CLIENTS
How to win and grow client accounts
As we transition to agency leadership, our focus expands from simply serving clients, to winning and growing clients to serve our business.
This workshop explores the skills required to drive client growth - from pipeline, to pitch, to upsell - and shares practical tools that will help even the most reluctant BD person embrace new business.
A full-day workshop suitable for Group Account Directors, Senior Account Directors and Directors.
YOU’LL LEARN:
BD process - from pipeline to pitch
How to build and pitch a winning proposal
How to grow existing clients