SAY GOODBYE TO TRAINING THAT’S JUST “MEH”

Ever attended training and forgotten all about it when you got back to your desk? Same.

School of Agency is a training and coaching practice with a difference.

We specialise in helping PR, creative, and marketing agencies grow and retain their people, through effective training that drives genuine learning and behaviour change.

As an agency leader, I was struck by how much our people are expected to learn ‘on the job’, as if by osmosis.

Don’t get me wrong, on the job learning is invaluable.

But some of our more complex professional skills require more structured learning to develop.

It’s these skills that School of Agency focuses on, specifically: client management, people leadership, strategic thinking, and commercial acumen.

Our workshops deliver practical tools to navigate the daily challenges of agency life, through interactive, thought-provoking workshops that inspire and inform.

Most importantly, they’re designed and delivered by an actual agency person who understands your challenges, speaks your language, and keeps it relevant.

So if you’re an agency practitioner who loves agency life, but sometimes feels a little overwhelmed by it…

Or if you’re a leader who wants to support your team’s professional development in a meaningful way…

Welcome to School of Agency.

Mai Aristoteli, Founder

VIEW COURSES

WHO WE’VE WORKED WITH

WHAT THEY SAY

“Extremely engaging. Very practical - was able to really absorb all the information. Loved the deep discussion among attendees.”
SENIOR ACCOUNT DIRECTOR - BURSON (WPP)
“Mai is the one of the best agency directors I’ve worked with. She’s pragmatic, empathetic and inspirational - a problem-solver and an opportunity-finder. Watch your business and your people thrive.”
TANYA HUGHES - EX-MD, M&C SAATCHI TALK
“Mai is just the best. She has the innate ability to bring out the best in people and teams.
ANDIE CRAWFORD - MD, ALT-SHIFT
“The team has been raving about the many ‘lightbulb moments’ during the two day course. Thank you for sharing your brilliance!”
CHLOE FITZGERALD - BUSINESS DIRECTOR, DENTSU CREATIVE PR
“Coaching with Mai played a huge role in my professional development. I’d recommend her to anyone.”
SENIOR ACCOUNT DIRECTOR, B&T 30 UNDER 30 WINNER
“Mai brings years of recent agency experience and a warm and professional approach to her training. She takes the time to get to know participants and tailors her training to meet them where they are at. I believe our team are in a much better position to deliver in their roles as as a result.”
SUSIE LAURENCE - GM, SABIO
Just wanted to reach out and say thanks (again) for the killer training. Being able to lean on what we learnt and practiced in your sessions has helped HEAPS, as I had my first difficult conversation with a direct report today. THANK YOU!
ACCOUNT MANAGER, DENTSU CREATIVE
The sessions were incredibly detailed, yet so easy to digest - thanks to the approachable, interactive and engaging training style. I really valued being able to get some practical tools that could be applied immediately. I feel much better prepared and more confident about my ability to do the job of Account Director.
ACCOUNT DIRECTOR, C7EVEN
I thought the training was fantastic - it felt like work therapy! I learned so much that is incredibly helpful for performing well at an agency that you don't learn at uni or on the job. It was well delivered, engaging and helpful. I really valued receiving some key insights and ways of working from a clearly seasoned and polished agency professional.A
ACCOUNT EXECUTIVE - ROWLAND